WE ACTIVATE BRANDS
Whether you just finished building a brand foundation or repositioned one, we deliver the plan, the structure, and the system it needs to connect, activate, and engage people in the real world.
Here’s how we do it.
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We build the brand experience.
Customers demand this now more than ever, they expect their needs to be met through personalization, no matter where they encounter the brand.
Therefore, you aren’t really a brand today unless you have a thoughtful and rich brand experience.
We focus on and build the how for your customers – the ways in which they experience your brand across multiple channels and touch points.
Typical outputs:
Gap analysis, positioning for launch, Customer insight, Consumer journey, Individual channel strategies.
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We develop the launch strategy.
Brands today need to be more intentional about how they make their first impression with customers.
The desired impact, with crowded and complex media strategies, make it really hard for brands to be heard.
We focus on creating a plan with brand orchestration at the center – pushing out content that combines compelling storytelling and unique channels plays to launch the brand the right way.
Typical outputs:
Channel set and media plan, Comms plan, Creative brief , Creative and media coordination, Measurement and optimization plan.
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We empower your teams to drive.
Customers aren’t the only people that matter at this stage of the work, your internal team is a lynchpin to the success of activating a brand.
The work of maintaining and sustaining marketing post launch is where most strategies fall flat, designed without the flexibility and adaptation teams actually need to operate a strong brand.
We create custom processes and tools right-sized for your organization so that your teams feel confident and motivated to deliver your brand at launch and beyond.
Typical outputs:
Activation tools, Strategic process, Brand Field Guide, Onboarding, and Training.