Do You or Your Organization Need Strategic ‘Comms’ Training?

Marketing teams could use more support in understanding and delivering strategic comms – i.e., how your teams cohesively and collectively deliver communications across all of your channels and divisions. 

Here’s how to tell if you or your team(s) could benefit from some training on the topic

Your channel teams aren’t talking to each other.

Organizations have so many channels to work with now – resulting in a lot more teams. Email is separate from organic who is separate from the agency who is running paid – so on and so forth. What often happens is each channel creates their own marching orders and forget to tell others what they are doing. This causes scattered communications, wasted dollars in redundancies and creates a missed opportunity to deliver a cohesive and meaningful brand experience to your audience. Retraining people on the ideal way will push teams to find efficiencies, help them speak the same language cross-channel and get you closer to holistic, integrated communications.

Your communications are all over the place. 

Whether it's your messaging, visual or promotions –  communications don’t really have a rhythm or reason for being. Perhaps your creative tone isn’t sharp or perhaps people misuse the brand standards resulting in bizarre and embarrassing interpretations. A lot of brands struggle to move throughout the world in a consistent  and memorable way. Training can help teams find places to anchor and teaches tools to mobilize consistency and uniqueness across easy-to-use processes. 

Marketing is always focused on Product! Product! Product! 

You would call yourself a sales-led organization but marketing could make a huge impact if it wasn’t so chained to what sales and product wanted to say in the market (and when!) Strategic comms training helps to demonstrate the importance of organizing communications based on what your audience wants to hear, when, where and how. We provide an education and structure to shift from sales led to consumer led so marketing teams can cater to the consumer needs instead of what the company needs to sell — not an easy but very important challenge.

We run monthly Strategic Comms Training sessions. Subscribe to our newsletter to sign up for one of our upcoming sessions. For larger group trainings, please reach out for custom curriculums. 

We created this training because we saw a need to help organizations break down these communication or channel silos and teach them to collaborate and deliver a more cohesive brand experience, together.